The new forms of organization and work that emerged during the Covid-19 pandemic were, in a way, fertile ground for the increasing acceleration and implementation…
Reading time: 5 min
The new forms of organization and work that emerged during the Covid-19 pandemic were, in a way, fertile ground for the increasing acceleration and implementation of Artificial Intelligence in Brazil. The use of this technology was convenient and necessary if we take into account the new ways of consuming and relating in our society.
To discuss the topic and broaden these considerations a little, including the entrepreneurial universe, Marcellus Amadeus, CTO at Alana AI, participated in an interview with Jovem Pan News.
Watch the full video:
We would not be exaggerating if we said that artificial intelligence is increasingly associated with our routine, from our work to our forms of entertainment. Modern tools and platforms have allied themselves with this technology, trusting that their skills can add in quality and scalability. Artificial intelligence has become a new alternative within a highly globalized world.
Lately, the virtual environment has been responsible for a large part of our contact with the world. It gives continuity to our interpersonal relationships during a pandemic, allows us to find information quickly, and enables work in the home office, such as Alana AI. Of course, they are not substitutes, but they have been undeniably helpful, and intelligence is part of that solution.
And yes, although the pandemic is temporary, the implementation and regulation of artificial intelligence will be long-lasting because technology allows us to rethink our social organization forms. Companies can adhere to a semi-presence system and work with all types of tools and integration. Customer service can be expanded and divided, management can be more efficient, and document registration can be automated, among other applications. The possibilities are countless.
Marcellus brings some common examples of tools that work through artificial intelligence and will not give up anytime soon. Two of them are the iPhone’s facial recognition and Google’s search engine.
Reading tip: 15 Examples of Artificial Intelligence You’re Using in Daily Life.
At the end of 2020, our CEO Marcel Jientara already discussed implementing and regulating artificial intelligence in Brazil during another interview with Jovem Pan News and articulated a little about the LGDP (General Data Protection Law), recently sanctioned. Marcellus Amadeus rescued the law in his discussion and notes that, despite the evident progress, there is still a technical deficiency to be resolved.
Each country develops its strategy, but it is important to note that this market was not so expressive in Brazil a short time ago. The legislation is still being disseminated. We can observe two bills: Bill nº 240, presented by deputy Léo Moraes, and Bill nº 21, introduced by Eduardo Bismarck. Both are from 2020. A quick reading of the documents makes it evident that the concern is still to guide this technology and stipulate values without necessarily bringing practical regulatory issues. Many companies end up being responsible for drafting their policies, including those that concern ethics.
Marcellus explains, for example, that it is difficult to go into the details of each company and know-how each one works, which can involve inspection and government incentive issues. There is little contact between legislative bodies and the business ecosystem, making it difficult to develop specific policies. The implementation and consolidation of an official regulatory body would play a fundamental role in this connection.
The implementation path must consider partnerships with specialized audiences so that the market will be well regulated and encouraged. Despite being behind compared to other countries, Brazil will finally follow the rest of the world more closely because it has a solid scientific base and good specialists. Experts could be involved in the design of these policies to contribute to a more specialized view.
Reading tip: Why artificial intelligence regulation will impact innovation
The availability of data can be seen as a delicate and problematic issue, as it involves the privacy of each person and their data. Sometimes questions like: “should we use these services?”, “Is it safe?”, Among others. It is essential to understand that technological development does not need to go against ethics: it is possible to enjoy all its benefits safely.
For this, it is possible to determine what can or cannot be done with personal data. Remember that there are already specialized areas for cybersecurity within the police.
The LGPD offers specific security to the user who favors the full use of virtual tools and provides personal information about him. Marcellus observes that this concession happens with any devices that use artificial intelligence since they seek to learn more and more with their consumers. In this way, the virtual experience is optimized, automated, and facilitated, generating a feeling of absolute satisfaction for each need met adequately.
“All of these artificial intelligence algorithms, which are mostly used to improve the experience with any technology, will require data.” (Marcellus Amadeus)
In this perspective, individual awareness gains a great deal of weight since we gladly supply most of our data, sometimes because we do not know how each tool works. This data can be turned against us and bring us harm, but it is possible to be protected without losing all the Artificial Intelligence presents to us.
If you are interested and speak a little bit of Portuguese, we suggest watching the video added at the beginning of this text. It is brief but also fascinating!
